Smart Mailing List Send emails to only relevant subscribers

There are many email marketing services. Many of them do a good job. Some are even free. A "good job", however, is a relative term. If all you need is to organize a handful of lists and blast them with emails, look no further than MailChimp or ConstantContact, just to name a few.

In reality, you might want to send more than just marketing emails. The definition of a "list", or "group" often becomes blurry. A suitable recipient at the moment could no longer be your audience in the next hour. It is unfeasible to maintain a static set of lists. This means that the standalone email marketing programs cannot work well for you regardless of how sophisticated they are.

That's why we created Smart Mailing Lists - dynamic rules and constructs that work intimately with your core database. Instead of working with persons and emails, you can focus on higher level concepts. For example, a car rental business may warn all the drivers that are currently affected by a storm. Later, the same company can automatically contact the insurance provider of each damaged vehicle.